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Our vision

Our vision is simple. We want our guests to leave better than they have come. We work to provide a service-led environment known for its welcoming arms, its passion for fun, great value and ultimately its desire to unite people of all cultures.

What is Umi all about

In order to have a unique hotel, we knew we had to have a unique approach. Our focus was not just on building a hotel brand, but a hotel with brand value and meaning.

Matching traditional values with innovative ideas, we teamed up with a young branding agency called the Youth Conspiracy ltd. to give our hotels that ‘special vibrant touch’. Our process puts young people at the heart of all umi Hotels development.

What does umi mean?

Our name umi derives from the Japanese word ‘seas’. Just like seas, we like to believe our hotels connect people of all cultures, ideas, and backgrounds with one another. Although our hotels may be built on land, we like to think locations are boundless. We promise that when you stay at any umi Hotel, you will find a multinational experience coupled with a real passion for the local area.

Umi People

Our staff are the foundation and key to our remarkable service. If you walk into any umi Hotel, you will find individuals committed to passion, with an enthusiasm to learn.

As a business, we are dedicated to the promotion of young excellence. We continuously search out young talent and work closely with students and highly innovative fresh thinkers. If you are a hospitality student or feel your skills would benefit umi, please contact Steve on