Umi hotel group expands into Russia

umi hotels, the British luxury budget hotel group are expanding their portfolio with a third property in central Moscow.

Following the success of umi London and umi Brighton, the company has entered into a partnership agreement with the owners of the currently ten-bedroom Petrovka Loft Hotel, Moscow. The three private investors were seeking partners to help them move the business forward and Steve Lowy, Owner and Managing Director of umi hotels, BETA and STAYWYSE Director, had exactly the right credentials.

The Petrovka Loft will keep its name but will have a new logo and new website live before Christmas and then be expanded into a sixty-four bedroom property including trademark umi facilities and service levels by 2011.

Owner Steve Lowy said “it’s a new challenge for me and an exciting addition to the umi hotel group. I am looking forward to seeing this franchise grow into a thriving part of the Moscow tourist scene.” He added, “a hotel with value accommodation rates is sorely needed in a city that is renowned for being an expensive destination. It is a great opportunity for umi and hopefully it will open doors in other gateway cities across Europe.”

umi hotels like to do things a bit differently and have established themselves as budget hotels with a twist by offering 5* service at 3* prices. With a concierge service and breakfast served until midday, guests won’t be disappointed with their bargain accommodation. Umi also works closely with various educational hospitality organisations to give young people in the industry a chance to shine.

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For further press information, please contact Rachael Dines on +44 7787 127624 or via

Notes to Editors
umi hotels are currently in London and Brighton, offering modern accommodation and excellent service at a value price. To find out more, visit

The Petrovka Loft is currently taking bookings, and is located on Petrovka Street in the central ring of Moscow, only 10 minutes walk from Red Square and the Kremlin, please visit

The businessman behind the umi brand is Steve Lowy, a director of the British Education Travel Association (BETA) and STAYWYSE.

umi London can be contacted on + 44 (0) 20 7221 9131 (or free phone 0800 328 8876 in the UK) and is located at: 16 Leinster Square, Bayswater, London, W2 4PR. Nearest underground stations: Bayswater, Queensway and Notting Hill Gate. Nearest rail station: Paddington. umi Brighton can be contacted on +44 (0)1273 323221 and is located at: 60 – 64 Kings Road, Brighton, BN1 1NA.